COMPANY / OUR STORY

BAD DECISIONS. GOOD PEOPLE.

Bad Karma is the uniform for the part of life that starts when the shift ends.

THE POINT OF ALL THIS

WORK HARD.
PLAY HARDER.
KARMA CAN WAIT.

CLOCKED IN

HANDLE YOUR BUSINESS.

Bad Karma was built around a simple idea: most of us spend enough of life doing what we are supposed to do. We show up. We work. We pay the bills. We take care of people. We get it done.

CLOCKED OUT

NOW GO MAKE A STORY.

When the shift ends, the uniform changes. Bad Karma is for bars, garages, porches, road trips, backyards, concerts, hot afternoons, late nights and plans you probably should not explain at work Monday morning.

THE BRAND

PROVOCATIVE. NOT TRASHY.

We like graphics with a little danger and copy with a little bite. We push the edge without making cruelty, shock value or fake outlaw posturing the whole personality. Good people can still be bad influences.

THE CLOTHES

WEAR THEM LIKE YOU MEAN IT.

The goal is not precious fashion. It is everyday gear with enough personality to become part of your own story. Made to be worn, washed, lived in and photographed somewhere more interesting than a studio.

THE UNIFORM OF NONCONFORMITY.

BAD DECISIONS.
GOOD PEOPLE.

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