BAD KARMA isn’t a clothing line
it’s a code for the way we live.
We were founded in 2015 in the shadows of skate parks and dive bar stages, built by a crew that never quite fit in and stopped trying to. For over a decade, we’ve focused on the one crowd that matters: the active adventure-seekers who value a good story over a clean sheet, and who treat the status quo like a speed bump.
If you know the difference between a trend and a movement, if your clothes have earned their stains, and if your best memories started with a sentence like, “Maybe we shouldn’t…”—you’re already family.
We believe that the only mistakes worth regretting are the risks you didn’t take. Every scar, every sketchy road trip, every late night that turned into an early morning—those are the foundational layers of this brand. We are literally built on bad decisions, and we wear the consequences like a badge of honor.